Jvc Hd How Do I Order A Replacement Lamp For My JVC HD Tv? ?

How do I order a replacement lamp for my JVC HD tv? ? - jvc hd

I have a JVC HD-Z56RX5 rear projection TV. A message informs that I need to replace the lamp.

I checked the manual and do not tell me where it consumes. I looked at the website of JVC with no luck.

Where can I get this replacement lamp?